Lux Bar Soft Touch 75gm
Availability: In stock
PRODUCT DESCRIPTIONWake up with a clean body by using this from Lux, which has a variety of
INGREDIENTSthat promote smooth skin.
STORAGE CONDITIONKeep in a cool dry place.
ABOUT THE BRANDThe Lever Brothers brought Lux Soap to America in 1925. It was a white soap packed in pastel colors that was meant to be equivalent to nicer French soaps but less expensive. The Lever Brothers worked with a marketing firm called the Thompson Agency to develop a marketing strategy for the launching of Lux Soap, and they first achieved success by emphasizing the many characteristics of the soap to fulfill customer demand.